No Man Ever Really Stops Being a Boy
And boys cry sometimes when they're scared. Every purchase funds mental health support for men across the UK.
Wear Your Support. Start Conversations. Save Lives.
16 Men Die by Suicide Every Day in the UK
That's one man every 90 minutes. 4,500 fathers, sons, brothers, and friends lost every year - not because help doesn't exist, but because they've been taught that asking for it makes them weak. We're changing that narrative, one purchase at a time.
75%
Of all UK suicides are men
3x
More likely than women to take their own lives
#1
Biggest killer of men under 50
Every Purchase Saves Lives
Here's exactly how your support makes a difference
You Shop With Purpose
Choose products that carry our message: Boys cry too, men cry too, and that's okay.
We Donate 20% of Everything
Not profit. Not 'a portion'. 20% of every single pound you spend goes to UK mental health charities.
Lives Are Saved
Your 20% funds crisis helplines, counselling sessions, support groups, and awareness campaigns that save men's lives.
Need Help Right Now?
If you're struggling, please reach out. You're not alone. Support is available 24/7.
Samaritans
116 123
24/7, free from any phone
CALM
0800 58 58 58
5pm-midnight daily
Why Boys Cry Too Exists
We've lost people we love to suicide. We've watched friends suffer in silence, too ashamed to admit they were struggling. We've seen the damage that 'boys don't cry' does to real human beings. The harm its done to me. And those who will never recognise the cause of their pain.
We started Boys Cry Too because we refuse to accept that men should die rather than cry. Inside every man is still that boy who knew it was okay to cry when scared, to ask for comfort when hurt, to show emotion without shame. We're helping men reconnect with that truth - and your purchase makes it possible.
No Man Ever Really Stops Being a Boy
And boys cry sometimes when they're scared. That's not weakness - that's being human. 20% of every purchase funds UK mental health charities supporting men in crisis.
Our shop
Every item spreads the message that it's okay for men to show emotion, to struggle, to ask for help.